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The Cloud Has to Land Somewhere

Whose water, whose power, whose backyard? Inside the real cost of the $650 billion AI buildout—and the fight against it.

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Lawrence Winnerman's avatar
Blue Amp Media and Lawrence Winnerman
Jun 01, 2026
∙ Paid
Cross-posted by Blue Amp Media
"This is the latest essay in my series on AI and the economy. This piece about the massive data center build-out happening in this country, where those data centers are being located, and the massive environmental toll that they take on the communities they're built in, was inspired in part by the great Erin Brockovich."
- Lawrence Winnerman
Official rendering of the 2 million sq. ft. data center at Saline Township, MI.

by Lawrence Winnerman

The word we were given was cloud.

It is one of the most effective pieces of marketing in the history of technology, because it tells you the thing is weightless, floating, somewhere up there and nowhere in particular—a place your photos live, made of noth…


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